Custom Comfort Air's 25.83% Increase in Clicks
60%
Increase in Google Search Impressions
31.06%
Increase in Organic Search
25.83%
Increase in Organic Clicks
Client Profile
The Challenge
The client approached HVAC Web Expert to improve their organic search visibility and generate more leads, as their business had struggled to grow due to a lack of leads. We conducted a thorough analysis, crafted targeted strategies, and implemented SEO techniques to boost their search engine rankings and drive traffic. To further accelerate growth, we also leveraged PPC advertising, including Google Ads, to maximize lead generation and business expansion.
The SEO Strategy
We have designed a comprehensive strategy to enhance our client’s rankings on Google SERP to attract more qualified organic and paid traffic.
Our SEO specialists focused on in-depth market research and competitive analysis to develop a strategic keyword plan. By strategically targeting high-volume keywords, we aim to attract more relevant visitors to your website.
Leveraging our keyword research, we created high-quality, location-specific content and implemented comprehensive on-page, off-page, and technical optimizations. HVAC Web Expert aimed to increase the visibility and leads for Custom Comfort Air by utilizing a targeted Google Ads performance max campaign. We also established a GMB (Google My Business) profile to effectively manage their online presence on Google.
SEO Results
We saw a 24.2% rise in organic users and a 31.06% increase in organic sessions within the past six months, based on the Google Analytics report.
Within the span of six months, our SEO initiatives led to a 25.83% surge in organic traffic and a 700-click increase.
Our SEO work led to a significant rise in the average click-through rate (CTR) on Google Search, increasing from 0.5% to 0.8%. This 60% improvement signifies a substantial boost in visibility and engagement.
PPC Result
Clicks: Successfully gained 5,870 clicks from the desired audience, marking a notable rise of 2,330 clicks from the prior half-year.
Impressions: The targeted audience generated 2,700 impressions, marking a significant rise of 90,800 impressions from the last six months. This indicates strong ad visibility and reach.
Conversions: Secured 107 conversions, a significant increase of 64 conversions compared to the previous six months. This resulted in an increased amount of potential leads.
Cost-Effectiveness: By maintaining a cost per conversion of $37.05, we ensure optimal use of the advertising budget and enhance ROI.
GMB (Google My Business) Result
Website Clicks: In the 3 months, the business received 200 clicks from the GMB page, representing a +10.5% increase in website clicks.
Calls: The business received 351 calls, a +35.5% increase compared to the previous period. July was the peak month with 98 calls received.
Ready to Attract More Customers and Propel Your Business Growth?
Our proven SEO strategies can help you achieve your goals. Get in touch with us today and discover how we can enhance your online visibility and attract specific traffic to your site.